Michael Dean Aufmuth
Agency Principal
Michael Aufmuth began his automotive career in 1997, working in his family’s auto dealerships in Tucson, Arizona. Over the years, he excelled in various roles, including sales, sales management, finance, and general store management. For 13 years, Michael’s primary focus was on revolutionizing the dealership’s finance department. Leveraging his background in computer science, he developed a proprietary dealer management system that automated the deal structuring process and streamlined every aspect of dealership operations. This innovation not only transformed his family’s business but also sparked connections with industry leaders on the vendor side.
In 2013, Michael and his wife Emilia transitioned into the role of general agents, joining a larger agency dedicated to F&I development and training. Together, they implemented advanced product knowledge and finance process training for leading brands like Mazda and Volvo across Georgia and Michigan. Their expertise and dedication earned them the trust of dealerships and vendor partners alike.
In 2019, Michael and Emilia co-founded Elite FI Partners, driven by a shared mission to empower dealerships nationwide with cutting-edge solutions. Today, Michael leads Elite FI Partners as the visionary behind innovative tools such as Adaptive Training, Dealer Timeline, and Dynamic Coaching, all designed to help finance managers refine their skills and deliver unparalleled results. Under Michael’s leadership, these tools have become cornerstones of Elite FI Partners’ strategy, reshaping F&I training and creating a dynamic, adaptive approach tailored to individual dealership needs.
Michael’s passion lies in inspiring dealership growth by fostering partnerships that emphasize excellence, integrity, and continuous improvement. By combining his technical expertise, industry insights, and commitment to innovation, Michael has positioned Elite FI Partners as a leader in the automotive industry, helping dealer partners achieve sustainable growth and success.